Finance for normal people : how investors and markets behave

Meir Statman
you are contemplating a gift to your beloved and wonder whether it should be a red rose or $10, the price of the rose. You are a rational man who knows a bit of finance, so here’s your thinking: A rose has no utilitar-ian benefits— she cannot eat or drink it. And a rose is a waste. She’ll toss it out after a few days, when the petals drop off.
Now, $10 is not a rose by any other name. Your beloved can put the $10 in her savings account, where it would grow to pay for nursing home expenses when she’s old. And if she wants to spend the $10 now, what do you know of her preferences, or “utility function,” as economists call it? Perhaps a bottle of vinegar would maximize her utility function?

جهت استعلام قيمت و سفارش چاپ اين محصول لطفا با انتشارات گنج حضور تماس حاصل فرماييد