Big Data Analytics

Soraya Sedkaoui, PhD Mounia Khelfaoui, PhD Nadjat Kadi, PhD

In recent years, significant investments have been made in companies’ infra-structure to increase their data collection capacity. Practically, all aspects of a business are now open to data collection: operations, manufacturing, supply chain management, customer behavior, the performance of marketing campaigns, flow management procedures, etc.
Simultaneously, data about events outside the company, such as market trends, company news, and competitors’ activities, is now widely available. This data availability has sparked a growing interest in methods of extracting useful information and knowledge from data: the field of “big data analytics.”

جهت استعلام قيمت و سفارش چاپ اين محصول لطفا با انتشارات گنج حضور تماس حاصل فرماييد