Design Expertise

Bryan Lawson, Kees Dorst

Designing is one of the most complex and sophisticated things we can do with our minds. Many of those who design for a living find it to be so addictive that when they do not have a current commission they may invent one for themselves. And yet designing remains one of the least well understood of all our cognitive powers and most difficult to teach. Part of the excitement of designing is that you never really know how good a job you can do; each project is unique and there is no comfortingly repeatable process that will guarantee success. Above all designing is creative and unpredictable. The comments on the opposite page by the British architect, Richard MacCormac summarize this duality with the feeling born of experience. This book explores the process of becoming a designer, the creation of design expertise. What knowledge, skills, attributes and experiences are necessary in order to design fluently and to good effect?

جهت استعلام قيمت و سفارش چاپ اين محصول لطفا با انتشارات گنج حضور تماس حاصل فرماييد.